GCN we utilize 22 separate solutions to provide you with complete class action coverage for each case, 9
of which are listed here...
|· TDA (Total
Green Class Notice uses
traditional consumer research companies like ComScore, Nielson , and Arbitron, when locating class members, however in today’s world of connected customers – it’s important to have a sharper view of:
· what the typical class member looks like
· where they congregate online
· and what would motivate them to file a claim
For this reason, and to fully comply with the 80% Rule, in addition to acquiring data from consumer research companies, GCN also uses the same targeting technology that major corporations use to understand their customers (so they can position themselves quickly, effectively, and cost-efficiently in front of those customers).
This proprietary targeting analysis,
called the TDA, is used for both Legal Noticing and for Corporate America
and it updates and filters data from consumer research firms, and also provides discovery on where typical class members are currently congregating and how to best reach them.
|· MMC (Mico-Media Commercials):
Video and Audio Commercials created,
optimized, and distributed to the top 40+ video sites, social communities, blogs, forums, and podcast directories. A minimum of 20 of these sites will be
specific to our target audience, however all
media will also be posted to another 20+ sites
with similar but not exact demographics to
ensure total saturation.
|· SMM (Social Media
social media team scours the internet for
references made about each class action
settlement, and, first locates
existing forums and chat rooms where
typical class members are already
chatting about the product/company, to alert them of the impending
class action case; and second, locates existing
forums and chat rooms where typical
class members currently congregate in mass numbers,
and creates multiple chat ‘threads’ to
inform the audience of their rights.
|· OPC (Online Print
2 step process of generating traffic from Press
Releases and Online
a series of press releases are created using high conversion tactics,
making it easy for both online and offline
editors to assimilate these releases into their
existing publications – the press releases
will be released through all our online news
distribution channels. Releases will be live within 24 hours of
submission by our expert media writers.
up to 100 short articles (a minimum of 10
and a maximum of 100) will be written, each
containing information about the specific class
action case, and each posted for over 200,000
online and offline editors to see and use. All
articles will be live within 48 hours of being
|· Chat Track
Alerts us when anyone, anywhere in our demographic, goes online and chats in a Forum, on a Blog, or on a website about the company, or the product, or the Class Action in general. Our staff then watches the chats so we understand what the masses are thinking, which allows us to either
modify the notice ads or move our ads to
websites where the masses are chatting.
|· C3 Web Seminars:
web-seminar will be hosted to: educate the target
audience; to help them understand their
rights in each specific case; and to give them a
simple step-by-step system to get involved.
effectiveness of paid Banner placements, and Pay
Per Click has been dropping since 2003, however
this is the preferred method currently used by
most media buyers, but by accurately tagging
certain key websites and
keywords, we can save the
client money, and improve our ad effectiveness
notice ad can include one or more of
the following: ‘text’,
‘audio’, or ‘video’ based ads.
|· Instant Response
Our system can be set to update us daily or hour-by-hour during a notice plan showing exactly which
variation of the notice ad is generating the most traffic and
the most claims – allowing us to change the
less-effective ads in “Real-Time” (instantly). So, only the most effective
notice ads are running – increasing the Reach of the campaign, and saving the client money.
Traffic packages will generate a high-yield of
targeted visits, however 93% of those who visit
a website often ‘click-off’ without taking
any kind of action.
Our sites can average a 400% greater
response rate once the visitor arrives. This package includes a socially
friendly website created specifically for
our target audience, including the colors,
shapes, and words which make them feel
comfortable participating on the site. Each site
utilizes web 2.0 graphics, a video welcome, easy
to read website copy, a simple step-by-step
Participation Form, and multiple ways to take
action (online forms, phone number, email
access, and simple FAQ’s tagged with a
call-to-action). This system creates a
win-win-win environment for the visitor, for the
legal team, and for the class action team.
utilizing multiple analytics tactics, we study
where each web site visitor comes from. Doing this gives us the unique ability to
visit the site(s) they normally congregate on,
and more accurately and ethically penetrate our
|· CIA (Class-Action
new system which allows class
members to get
instantly updated on news associated with their
class action case.
TDA (Total Demographic Analysis)
MMC (Mico-Media Commercials)
SMM (Social Media Management)
OPC (Online Print Coverage)
C3 Web Seminars
Strategic Web Design
Strategic Web Analysis
CIA (Class-Action Instant Alert)